Artechoke. A Melbourne label since 2005 by Lyn and Zoe, heavily influenced by the cultural landscape of Melbourne. A vibrant art scene, graffiti laneways, an impossible mix of grunge and modernity. This is what inspires us to create. The emphasis is always originality and attention to detail. We aim to challenge. Artechoke is locally and ethically produced.

Limedrop is a fashion label that captures the imagination and the spirit of possibilities. Designers, Clea Garrick and Nathan Price, showcase their fifth collection "Snakes and Ladders" to both the northern and southern hemisphere Spring/Summer. The label has set a strong base in the Australian market while international buyers are embracing their fresh designs with open arms.

Lenko Boutique has been described as an "oasis of randomness in the city centre", establishing itself as a label close to the hearts of Melbourne's fashion and art community. Exciting cuts and colours, tasty textures and wonderful and strange prints come together in this daydream label. The current collection is characterised by silky sea life frills, monster appliqué and playful silhouettes.

Restinpeace have evolved into a smart urban label synonymous for casual wearable collections. Blending both elements of street and tailoring, restinpeace perpetuates the cool “urban uniform”. The two creative partners who form the restinpeace collective Patrick Crea and Mark Pereira met while studying fashion design at Melbourne’s acclaimed RMIT University.

Founded in 2005 by Johnny Leong and Glenn Cameron, with a desire of expressing themselves through fashion and exploring the unknown, they asked themselves, Who Am Eye. Who Am Eye can be found in stores all over Australia and New Zealand and seen in various leading fashion magazines. Who Am Eye is not only a great label but also a success story, showing that if you want to make a change through whatever medium, it is possible.

Ever get that feeling where you get so excited a little piss comes out? Well KOSI KOSI won’t do that, but that’d be funny. One guy, one ambition with one outcome – clothes. Winter 08 sees the ‘black & white’ collection, with cord crazy tees, hoods and crutch pants, all designed and made in Fitzroy.

Die Pretty is independent ladies street-wear with a quirky, sexy twist that may stop traffic and lead to temptation... Inspired by 50’s pin-up girls and the great icons of glam rock this eclectic label is styled for the fatalistic, fashion fiend. Created in Melbourne, all pieces are ethically made, and produced in limited numbers.

SERENA van der WOODSEN is a Melbourne made label specialising in stretch. Their ever expanding range features leggings, shorts and hair accessories.